During the first five years of my business, I lived and died for referrals. I would do anything to get a referral because everybody was telling me that was the best way to get business.
I read about this multiple marketing books and heard about it from several highly-successful speakers. It was sold to me as the golden gift of marketing. I thought "Gee, it doesn't cost anything. It's easy. It doesn't require arm-twisting. It's the way for a business to survive."
Then about a year ago, I heard an interview with a former Microsoft executive that really changed my mind about referrals. In essence, he stated that referrals are one of the worst forms of marketing because you cannot predict your business. You never know when you're going to get a call, how much income you're going to have, how long of an engagement or how good of an engagement it will be.
After reflecting on this marketing twist, I realized that referrals are really not the golden answer. They are one form of marketing and sales, but not the only one.
If you rely solely on referrals in marketing and sales, you're waiting for the phone to ring. You're waiting for somebody to knock on the door. You're waiting for somebody to walk into your office. Unless you have written a top 10 bestseller business book, it's not going to happen - especially if you're brand-new and just starting out.
Referrals are great, but don't rely on them.
Have other forms of marketing available to generate business. Increase your visibility, build your brand, and demonstrate your expertise. These are critical.
Marketing is not just a one-time event. It's an ongoing sales process that can help you bring in a constant stream of business.
Here's a simple easy to understand 5-step process that will greatly help you decide how best to approach my target audience:
1. Prospects Know You:
People get to know you through visibility. Build your visibility by speaking, blogs, articles, etc.
2. Prospects Like You:
Put out quality information that appeals to the wants and needs of your target audience.
3. Prospects Trust You:
Put out great information and provides value to your audience. When people begin to see the benefits of working with you or reading your materials, they trust you.
4. Prospects Buy You:
Bring them to the point where they want anything that you offer because they know it's the gold standard; the information is good and that it's going to benefit them.
5. Clients Retain You:
Your clients and customers continue with your services and come back because they know the quality and results are there.
Build visibility so that your business is not 100% reliant on referrals by having multiple forms of marketing - speaking, writing, joining professional associations, blogging, organizing a Facebook group, etc. Instead of relying totally on referrals, think of them as a gift or bonus for your marketing efforts.
Friday, August 28, 2009
MAKE GOOD CAREER BEEN PHOTOGARPHER
How to make a modeling portfolio? This is the primary concern confronting those who are new to the modeling industry. The quality of your photograph is of paramount significance in the successful presentation of your profile. The quality of your photos can make or mar your chance of selection as a model. Never ever use any photograph produced through amateurish process. Never resort to any short-cuts or easy procedure. That can spoil your chances even before you start. Make a wide-ranging enquiry to spot the best professional photographer available. You can ask the modeling agency to get you a best photographer. Also, you can search though the local directories, the Internet, etc. Then visit the photographer’s place. Tell her/him that you intend to make a modeling portfolio. Ask about the price, the format of the photos, time for execution, etc. Before placing an order, see some sample photographs they have done and make sure you are satisfied with the quality.
In order to ensure the quality of your online portfolio photos, you need to hire a professional make-up artist also. You can ask the photographer whether they provide make-up artists and the cost. Having fixed the photographer and the make-up artist, you have to look for clothes and posing postures suitable for your modeling portfolio. This you can find out from the Internet or from fashion and lifestyle publications. You should select a variety of formal and causal looks. If you have some other performing skills like music, you can take a shot in that pose also.
Before the photo shot for your modeling portfolio, keep your skin, nails and hair in good condition. You should maintain a moderate and balanced diet a few days before the shot. Abstain from alcohol during the days and have good sleep the night previous. Before the shot, tell the photographer and the make-up artist the sort of looks you want. Tell the photographer about the pose and posture you want. Select the best photos for your modeling portfolio. It is not your family album. Don’t attach any sentiments to photos to put them in the portfolio. Put only the photos that can “market” you.
Improper photos in your modeling portfolio can “de-market” you and your otherwise possible chances can be diminished. Don’t put in your portfolio photos that are older than one year. If you are publishing your modeling profile and portfolio, provide sufficient data, statistics and information. It will facilitate the assessment of your suitability for particular projects. Keep your modeling profile and portfolio updated periodically.
In order to ensure the quality of your online portfolio photos, you need to hire a professional make-up artist also. You can ask the photographer whether they provide make-up artists and the cost. Having fixed the photographer and the make-up artist, you have to look for clothes and posing postures suitable for your modeling portfolio. This you can find out from the Internet or from fashion and lifestyle publications. You should select a variety of formal and causal looks. If you have some other performing skills like music, you can take a shot in that pose also.
Before the photo shot for your modeling portfolio, keep your skin, nails and hair in good condition. You should maintain a moderate and balanced diet a few days before the shot. Abstain from alcohol during the days and have good sleep the night previous. Before the shot, tell the photographer and the make-up artist the sort of looks you want. Tell the photographer about the pose and posture you want. Select the best photos for your modeling portfolio. It is not your family album. Don’t attach any sentiments to photos to put them in the portfolio. Put only the photos that can “market” you.
Improper photos in your modeling portfolio can “de-market” you and your otherwise possible chances can be diminished. Don’t put in your portfolio photos that are older than one year. If you are publishing your modeling profile and portfolio, provide sufficient data, statistics and information. It will facilitate the assessment of your suitability for particular projects. Keep your modeling profile and portfolio updated periodically.
Monday, August 10, 2009
RE-BRANDING NIGERIA AND EDUCATIONAL SECTOR
Why it is that re-branding is important in Nigeria? It is because so many corruption and crime every where, unemployment, high rate of poverty, bad infrastructures no drugs in our hospitals our roads are death traps. PHCN has failed to provide power, teachers salary are not regular paid education sector is in comatose, politicians are still running the nation as if is their family enterprise, house that have been built for over 20-45 years and inherited by fourth generation landlord still exploit new /old tenants by increasing rents.
This has shown that the Nigeria brand is from creation and not the problem, but we Nigerians as a people need to change first to move our nation forward.
To introduce re-branding in Nigeria is a very good idea.
Re-branding of Nigeria should start from individual in our villages, to our locality, to private sector and government, and our country at large.
Every Nigerian family, youth, student corporate body and very important sector need collectively change in their perceptions and believe in Nigeria brand, because no nation or society is perfect and problem free.
The global economic crunch has largely exposed that vices of corruption indiscipline and fraud are not limited to our country only. How explain that big corporate and government vice in America can affect the world? It is our country.
We say that our country has failed or is a filed nation.
My follow Nigerians why not say, God is our hope.
There is hope for us, our educational sector and all systems in our country; lets embrace a nation wide moral, spiritual re-birth from each, individual families and society at large.
WHAT IS RE-BRANDING?
Re-branding is upgrading or amendment of thing in a system country or product as the case may be. Thing that cause re-branding in system, country or product. Bad image of country, bad image in the since that people out and in side the country are seeing the country as a bad, corrupt country.
In a system, system may need re-branding in order to upgrade & enhance it. That is to say that our educational system need to be re-branded in order to be enhance poor performance of students in their academic career, in terms of their performance in some external exams like WAEC, NECO etc.
Education also heed re-branding due to irregular payment of teacher salaries which affect the students. Which means the teachers are force not do their works happily. Also due to lack of parental interest in the system.
Government negligence towards educational sector. Government neglect to educational sector is cause problem to education, a lot of infrastructural problem, bad studying environment. If you go to schools today in our city not to even talk off the once at some villages you will even find out that some class rooms are not roof, some are roofed but not every well, some student seat on the floor while some teachers, teach two times in a week. How can student learn and understand or even read very well in such condition. Our government heeds to look into the educational sector and re-branding and so also our parent because some of them are not helping matters at all.
To enhance & upgrade our educational system nationwide. Our Educational sector need re-branding as to produce qualified professional in all field of study.
Effect of re-branding in the system, we need re-branding in the system in order to improve our economy even in our individual families. Re-branding will change some of our attitude towards things in our personal life. Things will be better. That is to say that re-branding will affect us positively in terms of upgrade and change our attitude towards some activities, if we re-branding our Nigeria. Things will be good. In our educational sector re-branding is important. It will bring conducive and qualified professionals in society that means we need to re-brand Educational sector.
What is Economic melt down?
This is when the economy of a nation or the whole world is fixed, industries are going down while employment crashes. Workers, because they are not meeting up with situation at hand we need to re-brand our country, our educational sector, the entire sector in our country at large.
Things that can cause economic melt down.
One of the things that can cause economy of a country to go down is mismanagement of government fund. Looting of public fund and exploiting citizen of a country for selfish interest. Another things is if the country did not manage their resource normally the country is likely to experience melt down in economy when their resources reduce. The country is to have problem in their economy when the ex-change rate of their resource is reduce in the global market. And when so many people rise against each other in the country due to non-rationalization of fund. In Educational sector we need re-branding in the area of infrastructures and teachers salaries.
Statement of the problem as it affects Government.
Despite the efforts made of instructors and teachers in the educational Sector to improve Education and efforts of others. We still find out that the economic melt down is affecting the educational sector in our Country.
Education need to be re-branded to address the issue of re-branding educational
sector in a period of economic melt down. Is because things have not been okay in time sector which means economic melt down is affecting negatively.
And unless you and I will be talking & writing about and obtain same strategies for re-branding it.
As it is re-branding will not be obtainable in educational sector except we boast our educational sector in terms of providing structure, Good environment and good paying package for our teacher and instructors. Who have their own families to take care of. They cannot sit down and continue receiving the educational sector as a charitable organization while the so called politicians go on fat allowances at the end of the day and every body goes to the same market, market will not ask you whether you are paid or not.
Education sector is not what we can just wakeup one morning and say or publish that we have re-branded. That is to say who , when , how will it be implemented if Government so not approve it.
That is to say Government need to sit down with all the concerned individual like teachers, student and others who will implement it to find out the possible way of going about this re-branding in educational sector because is not a man task . It needs joined hand, spirit mind. I think importance to attach to the sector if alternation is to move forward, if other nation is to be develop if the nation is to be completely favorable with other nations of the world, if a nation should have sound psychological balance. Etc.
We should not fold our hands to see the educational sector foil because we may be a fetching source money from the economy and feel we are exempted or because we feel we can buy education with money that is to say some parents feel they can buy certificate will buy, don’t rejoice do something, join in the re-bounding programmed because four children or your relations may be affected even your loved ones, and that your child your send abroad to study in a conducive environment may not like to identify him/herself as a Nigerian if nothing is done in our educational sector. Remember the adage that say no place like home, you can only measure yourself or complete be favorable in your own land and not in a foreign land.
SCOPE OF THE STUDY
1. The scope of study will explain and cover re-branding of education sector as it affect government, corporate bodies, parents, teachers and others. And link all the people that are needed for the re-branding of the system, in a period like this, (economic meltdown). Because the sector need to be re-branded.
The problem arrived from economic meltdown and examination malpractice was tarnished the linage of the sector.
[
We are going to see the reaction of ten prominent Nigerians out of the majority using interview method.
STUDY QUESTIONS
1. What do the teachers have to do in order to be part of these re-branding in educational sector in the period of economic meltdown?
2. Do the families parents have any thing to contribute to these improvement
3. What part does the government have to play to help re-brand education in this period?
4. Has the corporate bodies, politicians have any part to play?
5. Are there going to be any improvement in the re-branding considering the economic meltdown
FINDINGS
The importance of re-branding educational sector in this period of economic meltdown cannot be over emphasized because we need to do something now. There is no order appropriate time for it, but to start now, not minding the face of things or nations. it will bring solution to the problem of economic and also rampage the face of nation.
This issue is actually reflecting to the nation policy on education (1998) where it is state that “Education shall continue to be highly noted in the nation development plans because education is the most important instrument of change, and fundamental change, in the intellectual and social out look if any society has to be preceded by the educational resolution.
The content and quality of the education enterprise in any nation determine the valve orientation of its citizens.
According to Plato “those who are rightly educated generally becomes psychologically sound good man”.
Taking about educationalist or teacher, instructors at all level was lot to do and should at the same time took hand in with the government by calling a spade a spade and putting a square peg in a square hole what I mean by these is that an instructor who is not economically balanced cannot perform well, the government should always meet them at the point of their needs by paying them fat salaries that will enable them cope with the changing in the nation. When this is done government or those in higher authority should check them at all level concerning poor or low performance in duty, sex for marks at all level and other vices indulged by these teachers and instructors to make money which is bringing down our education standard.
Nigerian have enough money to do this even in the face of economic meltdown but their problem in that money is not or the resources of this nation is not properly utilized by those in authority
Another prominent Nigerian who was interviewed on the part that government has to play to help in re-branding educational sector in the period of economic meltdown.
Say that the government should allocate a very huge sum of money into educational sector and follow it up to make sure that that it is implemented.
This money should be used to pay salaries expose teacher to work shops and seminars make sure that the structures like laboratories, sports facilities, books are made available to both the instructor and students make sure that the right people handles tragic position in education like the Ministers and Commissioners of education must be an educationalists, vice chancellors, provosts, rectors etc as well must be educationalist. And must be qualified for the post given to them. And not mounting a politician on post who will never know what to do in system or sector because is not his/her area.
Another is on the part our families have to play. The image or brand of our families has to play. The image or brand of our family matter a lot in our society persons is who he/she, because of his think and the brand of his/her mind this is to say that re-branding or branding should start from our families to brand and re-brand or identification and differentiation concept in the society.
Some parents are quick in pushing that children forward with money not minding whether the education is passing through them or not, thereby corrupting those children. The children will pass through education and education will not pass through them.
So when these child become ministries or commissioner, chancellor or even teacher they don’t care of you are doing well or not they are only interesting in you can offer them ad not the society or even contribute in the society.
We should not take sense that since the government is not doing anything to improve educational sector, we should not live up to expectation for them.
We should not forget that the parent influence or socialization has a lot to do or even determine the children behavior.
Imagine the situation were the parent brought admission for his/her child how is not qualified to be admitted admission is not given by merit anymore is now given by how much do you have to offer.
Causing parent who are not economically balance and secured but their children has all it take and they merit it to read that course will be problem to them because the financial problem or their families .
Think of the potentials that have be wasted because of these case if not been economic balance due to the families that are balance are sub-pressing the ones that are not with money.
Also talk about the part of politicians in re-branding education system in our nation, these periods of economic meltdown is nothing to write home about the politicians a looking funds form education sector funds that are made for payment of teachers salaries, infrastructural development, etc. They use these money and funds to send their children abroad to study and pay comfortably for them in the economic meltdown not minding what is happening to their own educational sector where the children here is not getting what is expected to get from the sector because of the indecent act that is affecting the whole economy. What of politicians talking strategic positions that is not meant for them and will out of sentiment use their loved ones to surround themselves and run down the educational sector completely what of their huge allowances running into millions that would have been used to mend the salaries scale of these educational instructors that have resonated to sorting of their papers and take bribes for admission before they can eat and train their own children. If all these atrocities are checked in the economy will go a long way in re-branding educational sector in these period of economic meltdown fighting the child that is at the centre of defending and represent the sector and the nation in general.
If we are properly oriented on the things that will make us improve in performance and not indulging in examination malpractice and other things that affect educational sector or has contributed to fallen of educational standard.
Children should start by re-branding themselves, it is not proper for student to sit for an examination for other which is always obtainable in final examination like JAMB, WACE, and NECO.
Since the measurement and evaluation used are inconsistent these things are not dictated of out educational instructors.
The students can no longer defend the courses into which they are exposed in school imagine an ss1 student cannot express his or her in simple English vocabularies cannot even make a simple correct sentence or write. Or solve some mathematical problems because they are not interested in it, but they pass it how? These are the thing we are going to re-brand in the child
There especially in ss11and below, they no longer take their studies serious since they can indulge in one form of malpractice. And excel through examination and these has led to the chance of contacting general disease (STD) and drug abuse.
Even when they enter into the universities the cannot do any thing. Because that vacuum has been created and will continue to affect them and that means there will be continual dropping the standard of education and what they can achieve in life. So if these things and more are been done, re-branding will be effective in educational sector even in the presence of the economic meltdown.
Another interviewee talking a little about educational environment said it needs re-branding because it constitutes a problem. Some schools are not situated in quite and conducive atmosphere for teachers and students to perform, are the classrooms well ventilated and spacious enough to give comfort to the students.
According to (Angelo, 1998 Smith and Regan, 1999, Wiggins 1998) said” that academic instructions are clear on what they want their students to know and be able to do at the culmination of instruction good lessons and units have clear and specific academic aims but unfavourable academic environment will not allow the teachers to achieve these aims of Education of having seen all these factors or finding if treated accordingly starting from family, individuals, instructors, government and other highly placed individual will go a long was re-branding the educational sector even in the presence of economic meltdown because Nigeria have enough resources to cater for it’s citizens but the greatest problem lies in the utilization and so these re-branding should affect the whole Nigeria for us to achieve our aims educationally and otherwise.
CONCLUSION
Having seen all these findings and quoting Dora Akungili in one of her write ups in the daily Sun, Wednesday June 24 2009 by Kowon tan “Re-branding educational sector or any other sector may prove difficult without carrying the whole Nigeria along, because if this thing Hung re-branding is done well starting from the families a person is who he or she is it will affect all the sectors of the economy not minding the meltdown.
She went further to say why we say Nigeria is a hard sell? As a student marketing communications and practitioner of a grassroots national experiential corporate nation branding and promotion, at times I find it very difficult to attach constructive reasons to why some Nigerians and particularly the so-called professionals do not mind what they say and do but only think after the deed had been done. It seems many of us are after self-serving benefits than what we can give first to Nigeria, before we take from the system. The concept of change is now.
However one of the strongest challenges is to get the president willing leadership and support of Nigerian in checking the almighty civil servants who will handle administrative aspect of the brand and not to personalize the re-branding for self service and profiteering. Let us believe and hope in God that Nigeria can raise, change is possible.
At this point, we should all not loses sight or forget the core reality when people are hopeful and happy about the land they occupy they become excited about reaction of ordinarily, people are prepared to believe in their country they all become the brand ambassadors in the war chest of the marketing of new nation by selling the brand to the rest of the world.
So no nation is problem free there is corruption everywhere and we are all guilty, every Nigeria citizen, institution leader, follower trader, religious/ traditional body is guilty. We must all change in alignment with the brand Nigerian project campaign to make it work.
No individual has a monopoly of knowledge, what the book say by theory is no longer workable in the global setting of today, new ideas rule the world.
Another analyst anya (1998) observed that each generation of Nigeria has out stripped its parents in education in iterating and in economic attainments for the first time in the history of our society (country) the performance of the generation will not surpass, will not equal, will not even approach those of their parents. How then can we rest assured that our teachers and counselors handle it adequately?
From all indications all hands should be on decks work hand in hand with all concerned as mentioned above to re-brand the educational sector which is still possible based on the findings in his period of economic meltdown.
RECOMMENDATION
Based on the findings on context above I recommend that every body should rise up to his feet since all of us are guilty, to start by re-branding ourselves, aspire for better name for our selves, removing all that have corrupt us, and which in turn is affecting the educational sector. You should been know by who you are, because you are the one, also there in the educational sector. I think these should go a long way in solving the problem.
Secondly, I think that those in authority and the teachers should rise with the parents to check truancy among the learners and other deviant behaviors that hinders them from learning effectively and report them to the appropriate authorities that will bring the weight of the law on them.
At least when all these brings and many more is put in place, our educational sector will be a new brand for other sectors of the economy to emulate even in the face of the economic meltdown.
I still repeat and quoting the national policy on education that “Education shall develop plans because education is the most fundamental change in the intellectual and social outlook of any society has to be preceded by an educational revolution”.
And according to Plato “those who are rightly educated generally become good men.
This has shown that the Nigeria brand is from creation and not the problem, but we Nigerians as a people need to change first to move our nation forward.
To introduce re-branding in Nigeria is a very good idea.
Re-branding of Nigeria should start from individual in our villages, to our locality, to private sector and government, and our country at large.
Every Nigerian family, youth, student corporate body and very important sector need collectively change in their perceptions and believe in Nigeria brand, because no nation or society is perfect and problem free.
The global economic crunch has largely exposed that vices of corruption indiscipline and fraud are not limited to our country only. How explain that big corporate and government vice in America can affect the world? It is our country.
We say that our country has failed or is a filed nation.
My follow Nigerians why not say, God is our hope.
There is hope for us, our educational sector and all systems in our country; lets embrace a nation wide moral, spiritual re-birth from each, individual families and society at large.
WHAT IS RE-BRANDING?
Re-branding is upgrading or amendment of thing in a system country or product as the case may be. Thing that cause re-branding in system, country or product. Bad image of country, bad image in the since that people out and in side the country are seeing the country as a bad, corrupt country.
In a system, system may need re-branding in order to upgrade & enhance it. That is to say that our educational system need to be re-branded in order to be enhance poor performance of students in their academic career, in terms of their performance in some external exams like WAEC, NECO etc.
Education also heed re-branding due to irregular payment of teacher salaries which affect the students. Which means the teachers are force not do their works happily. Also due to lack of parental interest in the system.
Government negligence towards educational sector. Government neglect to educational sector is cause problem to education, a lot of infrastructural problem, bad studying environment. If you go to schools today in our city not to even talk off the once at some villages you will even find out that some class rooms are not roof, some are roofed but not every well, some student seat on the floor while some teachers, teach two times in a week. How can student learn and understand or even read very well in such condition. Our government heeds to look into the educational sector and re-branding and so also our parent because some of them are not helping matters at all.
To enhance & upgrade our educational system nationwide. Our Educational sector need re-branding as to produce qualified professional in all field of study.
Effect of re-branding in the system, we need re-branding in the system in order to improve our economy even in our individual families. Re-branding will change some of our attitude towards things in our personal life. Things will be better. That is to say that re-branding will affect us positively in terms of upgrade and change our attitude towards some activities, if we re-branding our Nigeria. Things will be good. In our educational sector re-branding is important. It will bring conducive and qualified professionals in society that means we need to re-brand Educational sector.
What is Economic melt down?
This is when the economy of a nation or the whole world is fixed, industries are going down while employment crashes. Workers, because they are not meeting up with situation at hand we need to re-brand our country, our educational sector, the entire sector in our country at large.
Things that can cause economic melt down.
One of the things that can cause economy of a country to go down is mismanagement of government fund. Looting of public fund and exploiting citizen of a country for selfish interest. Another things is if the country did not manage their resource normally the country is likely to experience melt down in economy when their resources reduce. The country is to have problem in their economy when the ex-change rate of their resource is reduce in the global market. And when so many people rise against each other in the country due to non-rationalization of fund. In Educational sector we need re-branding in the area of infrastructures and teachers salaries.
Statement of the problem as it affects Government.
Despite the efforts made of instructors and teachers in the educational Sector to improve Education and efforts of others. We still find out that the economic melt down is affecting the educational sector in our Country.
Education need to be re-branded to address the issue of re-branding educational
sector in a period of economic melt down. Is because things have not been okay in time sector which means economic melt down is affecting negatively.
And unless you and I will be talking & writing about and obtain same strategies for re-branding it.
As it is re-branding will not be obtainable in educational sector except we boast our educational sector in terms of providing structure, Good environment and good paying package for our teacher and instructors. Who have their own families to take care of. They cannot sit down and continue receiving the educational sector as a charitable organization while the so called politicians go on fat allowances at the end of the day and every body goes to the same market, market will not ask you whether you are paid or not.
Education sector is not what we can just wakeup one morning and say or publish that we have re-branded. That is to say who , when , how will it be implemented if Government so not approve it.
That is to say Government need to sit down with all the concerned individual like teachers, student and others who will implement it to find out the possible way of going about this re-branding in educational sector because is not a man task . It needs joined hand, spirit mind. I think importance to attach to the sector if alternation is to move forward, if other nation is to be develop if the nation is to be completely favorable with other nations of the world, if a nation should have sound psychological balance. Etc.
We should not fold our hands to see the educational sector foil because we may be a fetching source money from the economy and feel we are exempted or because we feel we can buy education with money that is to say some parents feel they can buy certificate will buy, don’t rejoice do something, join in the re-bounding programmed because four children or your relations may be affected even your loved ones, and that your child your send abroad to study in a conducive environment may not like to identify him/herself as a Nigerian if nothing is done in our educational sector. Remember the adage that say no place like home, you can only measure yourself or complete be favorable in your own land and not in a foreign land.
SCOPE OF THE STUDY
1. The scope of study will explain and cover re-branding of education sector as it affect government, corporate bodies, parents, teachers and others. And link all the people that are needed for the re-branding of the system, in a period like this, (economic meltdown). Because the sector need to be re-branded.
The problem arrived from economic meltdown and examination malpractice was tarnished the linage of the sector.
[
We are going to see the reaction of ten prominent Nigerians out of the majority using interview method.
STUDY QUESTIONS
1. What do the teachers have to do in order to be part of these re-branding in educational sector in the period of economic meltdown?
2. Do the families parents have any thing to contribute to these improvement
3. What part does the government have to play to help re-brand education in this period?
4. Has the corporate bodies, politicians have any part to play?
5. Are there going to be any improvement in the re-branding considering the economic meltdown
FINDINGS
The importance of re-branding educational sector in this period of economic meltdown cannot be over emphasized because we need to do something now. There is no order appropriate time for it, but to start now, not minding the face of things or nations. it will bring solution to the problem of economic and also rampage the face of nation.
This issue is actually reflecting to the nation policy on education (1998) where it is state that “Education shall continue to be highly noted in the nation development plans because education is the most important instrument of change, and fundamental change, in the intellectual and social out look if any society has to be preceded by the educational resolution.
The content and quality of the education enterprise in any nation determine the valve orientation of its citizens.
According to Plato “those who are rightly educated generally becomes psychologically sound good man”.
Taking about educationalist or teacher, instructors at all level was lot to do and should at the same time took hand in with the government by calling a spade a spade and putting a square peg in a square hole what I mean by these is that an instructor who is not economically balanced cannot perform well, the government should always meet them at the point of their needs by paying them fat salaries that will enable them cope with the changing in the nation. When this is done government or those in higher authority should check them at all level concerning poor or low performance in duty, sex for marks at all level and other vices indulged by these teachers and instructors to make money which is bringing down our education standard.
Nigerian have enough money to do this even in the face of economic meltdown but their problem in that money is not or the resources of this nation is not properly utilized by those in authority
Another prominent Nigerian who was interviewed on the part that government has to play to help in re-branding educational sector in the period of economic meltdown.
Say that the government should allocate a very huge sum of money into educational sector and follow it up to make sure that that it is implemented.
This money should be used to pay salaries expose teacher to work shops and seminars make sure that the structures like laboratories, sports facilities, books are made available to both the instructor and students make sure that the right people handles tragic position in education like the Ministers and Commissioners of education must be an educationalists, vice chancellors, provosts, rectors etc as well must be educationalist. And must be qualified for the post given to them. And not mounting a politician on post who will never know what to do in system or sector because is not his/her area.
Another is on the part our families have to play. The image or brand of our families has to play. The image or brand of our family matter a lot in our society persons is who he/she, because of his think and the brand of his/her mind this is to say that re-branding or branding should start from our families to brand and re-brand or identification and differentiation concept in the society.
Some parents are quick in pushing that children forward with money not minding whether the education is passing through them or not, thereby corrupting those children. The children will pass through education and education will not pass through them.
So when these child become ministries or commissioner, chancellor or even teacher they don’t care of you are doing well or not they are only interesting in you can offer them ad not the society or even contribute in the society.
We should not take sense that since the government is not doing anything to improve educational sector, we should not live up to expectation for them.
We should not forget that the parent influence or socialization has a lot to do or even determine the children behavior.
Imagine the situation were the parent brought admission for his/her child how is not qualified to be admitted admission is not given by merit anymore is now given by how much do you have to offer.
Causing parent who are not economically balance and secured but their children has all it take and they merit it to read that course will be problem to them because the financial problem or their families .
Think of the potentials that have be wasted because of these case if not been economic balance due to the families that are balance are sub-pressing the ones that are not with money.
Also talk about the part of politicians in re-branding education system in our nation, these periods of economic meltdown is nothing to write home about the politicians a looking funds form education sector funds that are made for payment of teachers salaries, infrastructural development, etc. They use these money and funds to send their children abroad to study and pay comfortably for them in the economic meltdown not minding what is happening to their own educational sector where the children here is not getting what is expected to get from the sector because of the indecent act that is affecting the whole economy. What of politicians talking strategic positions that is not meant for them and will out of sentiment use their loved ones to surround themselves and run down the educational sector completely what of their huge allowances running into millions that would have been used to mend the salaries scale of these educational instructors that have resonated to sorting of their papers and take bribes for admission before they can eat and train their own children. If all these atrocities are checked in the economy will go a long way in re-branding educational sector in these period of economic meltdown fighting the child that is at the centre of defending and represent the sector and the nation in general.
If we are properly oriented on the things that will make us improve in performance and not indulging in examination malpractice and other things that affect educational sector or has contributed to fallen of educational standard.
Children should start by re-branding themselves, it is not proper for student to sit for an examination for other which is always obtainable in final examination like JAMB, WACE, and NECO.
Since the measurement and evaluation used are inconsistent these things are not dictated of out educational instructors.
The students can no longer defend the courses into which they are exposed in school imagine an ss1 student cannot express his or her in simple English vocabularies cannot even make a simple correct sentence or write. Or solve some mathematical problems because they are not interested in it, but they pass it how? These are the thing we are going to re-brand in the child
There especially in ss11and below, they no longer take their studies serious since they can indulge in one form of malpractice. And excel through examination and these has led to the chance of contacting general disease (STD) and drug abuse.
Even when they enter into the universities the cannot do any thing. Because that vacuum has been created and will continue to affect them and that means there will be continual dropping the standard of education and what they can achieve in life. So if these things and more are been done, re-branding will be effective in educational sector even in the presence of the economic meltdown.
Another interviewee talking a little about educational environment said it needs re-branding because it constitutes a problem. Some schools are not situated in quite and conducive atmosphere for teachers and students to perform, are the classrooms well ventilated and spacious enough to give comfort to the students.
According to (Angelo, 1998 Smith and Regan, 1999, Wiggins 1998) said” that academic instructions are clear on what they want their students to know and be able to do at the culmination of instruction good lessons and units have clear and specific academic aims but unfavourable academic environment will not allow the teachers to achieve these aims of Education of having seen all these factors or finding if treated accordingly starting from family, individuals, instructors, government and other highly placed individual will go a long was re-branding the educational sector even in the presence of economic meltdown because Nigeria have enough resources to cater for it’s citizens but the greatest problem lies in the utilization and so these re-branding should affect the whole Nigeria for us to achieve our aims educationally and otherwise.
CONCLUSION
Having seen all these findings and quoting Dora Akungili in one of her write ups in the daily Sun, Wednesday June 24 2009 by Kowon tan “Re-branding educational sector or any other sector may prove difficult without carrying the whole Nigeria along, because if this thing Hung re-branding is done well starting from the families a person is who he or she is it will affect all the sectors of the economy not minding the meltdown.
She went further to say why we say Nigeria is a hard sell? As a student marketing communications and practitioner of a grassroots national experiential corporate nation branding and promotion, at times I find it very difficult to attach constructive reasons to why some Nigerians and particularly the so-called professionals do not mind what they say and do but only think after the deed had been done. It seems many of us are after self-serving benefits than what we can give first to Nigeria, before we take from the system. The concept of change is now.
However one of the strongest challenges is to get the president willing leadership and support of Nigerian in checking the almighty civil servants who will handle administrative aspect of the brand and not to personalize the re-branding for self service and profiteering. Let us believe and hope in God that Nigeria can raise, change is possible.
At this point, we should all not loses sight or forget the core reality when people are hopeful and happy about the land they occupy they become excited about reaction of ordinarily, people are prepared to believe in their country they all become the brand ambassadors in the war chest of the marketing of new nation by selling the brand to the rest of the world.
So no nation is problem free there is corruption everywhere and we are all guilty, every Nigeria citizen, institution leader, follower trader, religious/ traditional body is guilty. We must all change in alignment with the brand Nigerian project campaign to make it work.
No individual has a monopoly of knowledge, what the book say by theory is no longer workable in the global setting of today, new ideas rule the world.
Another analyst anya (1998) observed that each generation of Nigeria has out stripped its parents in education in iterating and in economic attainments for the first time in the history of our society (country) the performance of the generation will not surpass, will not equal, will not even approach those of their parents. How then can we rest assured that our teachers and counselors handle it adequately?
From all indications all hands should be on decks work hand in hand with all concerned as mentioned above to re-brand the educational sector which is still possible based on the findings in his period of economic meltdown.
RECOMMENDATION
Based on the findings on context above I recommend that every body should rise up to his feet since all of us are guilty, to start by re-branding ourselves, aspire for better name for our selves, removing all that have corrupt us, and which in turn is affecting the educational sector. You should been know by who you are, because you are the one, also there in the educational sector. I think these should go a long way in solving the problem.
Secondly, I think that those in authority and the teachers should rise with the parents to check truancy among the learners and other deviant behaviors that hinders them from learning effectively and report them to the appropriate authorities that will bring the weight of the law on them.
At least when all these brings and many more is put in place, our educational sector will be a new brand for other sectors of the economy to emulate even in the face of the economic meltdown.
I still repeat and quoting the national policy on education that “Education shall develop plans because education is the most fundamental change in the intellectual and social outlook of any society has to be preceded by an educational revolution”.
And according to Plato “those who are rightly educated generally become good men.
Saturday, August 1, 2009
GUIDE
A lasso stands for Local Security Authority Services System. This process identifies what kind of user you are, for example an Administrator. It also authenticates the validity of user logons. This process is risky in the balance and security of your computer. If you have a Lass Error, there are two steps you need to take. Determine what caused the error, and second, adjust the main problem.
First is to identify what is causing the error. The three main issues behind lasso’s errors are a harmed or missing dill code, a harm ion in the lass process itself, or a worm, virus, Trojan, spy ware, ad ware, key logger or other inappropriate software. Deleting an inappropriate or insignificant process can harm or even delete a dill file. Most of the time many processes rely on the same dill file, and if it evolves into harmed or is unable to identify these processes may not work properly, if they run at all. Prematurely halting, terminating or disabling the lasso’s process can harm the process and cause it to work improperly. The third cause of lasso’s errors is inappropriate processes like worm’s ad ware, and key loggers.
The best familiar worm that harms the lasso’s process is the Sesser worm. One of the best approaches of telling whether or not the lasso’s error is brought about by a worm or other harmful software is an infected PC will shutdown and attempt to reboot about once a minute. The error message created by these harmful software’s will indicate a problem with the lass process.
Once you have identify the cause of the Lasses Error, the next step is to correct .If the error is caused by harmful software’s, look for a tool you can use to remove. These are usually present in many reputable places online.
If, anyhow, the issue is not connected to any infection, you must consider a different means. Recall any process you have recently installed. With the exception of risky process, try removing them and see if the problem is corrected. Also, think of any process you may have recently removed. Could the deleting process have damaged the lasso’s process or the associated dill code? The related registry files will require to be repaired to fix the problem.
The Registry is the heart of the computer, and unless you are a computer specialist, and have mastered what you are doing, it is not good for you attempt this repair without professional help. There are lots of highly regarded registry scans offered free on the Internet that can find and fix any errors - including the Lass Error. The safest answer is to download and run one of these processes.
First is to identify what is causing the error. The three main issues behind lasso’s errors are a harmed or missing dill code, a harm ion in the lass process itself, or a worm, virus, Trojan, spy ware, ad ware, key logger or other inappropriate software. Deleting an inappropriate or insignificant process can harm or even delete a dill file. Most of the time many processes rely on the same dill file, and if it evolves into harmed or is unable to identify these processes may not work properly, if they run at all. Prematurely halting, terminating or disabling the lasso’s process can harm the process and cause it to work improperly. The third cause of lasso’s errors is inappropriate processes like worm’s ad ware, and key loggers.
The best familiar worm that harms the lasso’s process is the Sesser worm. One of the best approaches of telling whether or not the lasso’s error is brought about by a worm or other harmful software is an infected PC will shutdown and attempt to reboot about once a minute. The error message created by these harmful software’s will indicate a problem with the lass process.
Once you have identify the cause of the Lasses Error, the next step is to correct .If the error is caused by harmful software’s, look for a tool you can use to remove. These are usually present in many reputable places online.
If, anyhow, the issue is not connected to any infection, you must consider a different means. Recall any process you have recently installed. With the exception of risky process, try removing them and see if the problem is corrected. Also, think of any process you may have recently removed. Could the deleting process have damaged the lasso’s process or the associated dill code? The related registry files will require to be repaired to fix the problem.
The Registry is the heart of the computer, and unless you are a computer specialist, and have mastered what you are doing, it is not good for you attempt this repair without professional help. There are lots of highly regarded registry scans offered free on the Internet that can find and fix any errors - including the Lass Error. The safest answer is to download and run one of these processes.
Friday, July 10, 2009
BUSINESS STRATEGIES
Modern business strategies and tactics often concentrate on developing international brands and products, but before developing any product it is important to assess the potential worldwide demand. While most companies do consider this aspect while developing a new product or brand, some companies concentrate on just getting worldwide acclaim and ubiquitous recognition. The result can be customer disappointment when the actual product fails to live up to the hype and disappointing sales.Companies in the manufacturing and service sectors have realized that to achieve economies of scale they need to formulate management policies based on modern business strategies. Being able to sell the same product or market the same brand at the global level helps to increase the efficiency of their related industrial activities such as product packaging, graphics and advertising. They also gain all of the benefits that are derived from the use of common technology, product specifications, and raw materials. However, being actually able to maintain such global presence in a diverse world is much easier said than done. The simplest solution that companies have is to recognize common product preferences in different countries and make minor changes to the fundamental product design. This is the best way of optimizing their product or service for both the worldwide and local market at the same time. Modern business strategies are also associated with effective management of capital flows, human resources and other factors of production.The use of information technology in almost every type of industrial process has contributed to the development of modern business strategies and tactics. With the aid of the Internet, information related to any new idea or design is distributed all over the world very quickly. This is why modern business strategies that support product development or facilities development have to move at a much faster speed than ever before. Any business strategy or tactic that is not up-to-date will prove ineffective when it comes to achieving departmental and organizational targets.Modern business strategies lay stress on using the latest communication tools such as video conferencing and e-mail for improving communication within the organization as well as with clients. Project management techniques used in some of the biggest multinational companies such as Sony, Intel, Microsoft, Time and others are based on such modern business strategies. With multi-billion dollar mergers becoming a norm, companies are concentrating on formulating innovative strategies rather than just concentrating on established management techniques. Organizations such as Glaxo-Welcome and Merck, who have grown through mergers and acquisitions, have reorganized their international product lines with the help of modern business strategies and techniques.With the help of modern procurement strategies, global giants have managed to build and operate production centers in international locations at the least possible cost and in minimal time. If modern business strategies are implemented properly, they can easily accommodate for the diversity that exists between countries. These can be used to develop innovative project management methods that can help achieve greater uniformity and economies of scale across the business. They encourage knowledge-based innovation and help develop the ability to execute on commitments and deliver higher standards of customer satisfaction. Modern business strategies revolve around producing and marketing international products and brands that are then tailored to local markets. As such, in today's world of globalization, the concept of localization has become inherent in almost all modern business strategies.
Wednesday, March 11, 2009
Manage Hazardous Wastes with an Industrial Scale
Every living being has an interest in our environment. We all need to breathe clean air and drink safe water. We would all like to be able to use the outdoors without being subjected to medical and other hazardous wastes. No one wants to deal with beaches that are littered with dangerous items, and no one wants to discover that inappropriate materials have been dumped in their neighborhoods.
For all of these reasons, there are many rules and regulations pertaining to the management of hazardous wastes. Some of these simply define what materials and items are deemed to be hazardous and which are not.
For all of these reasons, there are many rules and regulations pertaining to the management of hazardous wastes. Some of these simply define what materials and items are deemed to be hazardous and which are not.
Others outline the methods required for physically handling hazardous materials. There are specifications for the types of clear and accurate documentation that must be maintained.Much of this documentation is associated with the amounts of these materials. Generally, they must be weighed at all steps in the process. Clearly, it is important to know how much material is generated. That can be determined by using a good quality industrial scale. Depending on the amounts and type of hazardous waste, this could be a bench scale with resolution as high as 0.001 lb. If it is a liquid that is stored in a pail, tank or drum, then a drum scale would be considered.
Cylinders of hazardous liquids and gasses are weighed on cylinder scales. Platform scales, floor scales and pallet scales are used to weigh larger containers, totes and larger tanks. The weight can be recorded by hand onto the proper form. Alternatively, Arlyn Scales offers computer interfaces for most of their electronic scales.
Weights can now be automatically stored in a database file, or can be printed on labels and other types of forms. It is even possible to use a USB memory stick to log the weight information from these digital scales, along with the time and date of the weighing action.
This is particularly useful for maintaining high quality records.
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